In today’s digital landscape, marketers have a variety of complex needs; from simple content management, to robust analytics tracking, to relevant site personalization and multivariate testing.
Sitecore’s Digital Marketing System (DMS) allow marketers to use a fully integrated suite of products that build off of functionality within the Sitecore Content Management System (CMS).
marketers can manage content, analytics, personalization, testing, email, and automation within the same interface and leverage all of the data within one location, thus bypassing the need for many platforms, multiple subscriptions fees, and unnecessary administrative work in general.
Sitecore DMS is its ability to provide real time analytics of site visitors.
The ability to manage all your content in one convenient place; this saves time and resources.
Focus more heavily on the strategy of testing and maximizing your investment due to less technical knowledge required.